Writing Samples
Below are various types of writing samples. Reach out if you’d like to see more.
WEB COPY
All examples shown in the “Case Studies” section were written by me.
LegalZoom’s National Make-a-Will Month promotional campaign. Part of a series of emails targeted to abandoners.
Social Media
Customer Spotlight post on how Kathleen Whitaker started her successful jewelry business from the ground up.
I wrote all the posts and stories on LegalZoom’s Instagram.
Ebook
I edited the ebook “The Essential Guide to Protecting Your Brand” and worked with our writer to develop final product and used in lead capture campaign for LegalZoom.
Video
Video for a National Make-a-Will Month campaign used on social media channels. Goal was to have a candid but empowering message about wills. (I know, not the lightest of topics.)
Microcopy Guidelines
LegalZoom’s design system is currently being built. I wrote the general guidelines for using microcopy (text below).
“A few words can have a big impact. Microcopy leads users through our experience, provides guidance, removes obstacles and resolves friction. You can have fun with it and let our brand voice shine, but never at the expense of clarity. Speak conversationally and convey technical information in simple terms.”
Infographic
A small snippet from an infographic made to educate business owners on the importance of a trademark. I edited the infographic for LegalZoom.
Wrote copy for travel guide used at an event Everlane was hosting in Chicago, highlighting the city’s best restaurants, bars, parks, and cultural experiences.
Articles
Here are a few article samples from LA Weekly and Chicagoist that dive into different passion groups: foodies, coffee drinkers, LA dating scene, and designers.
